Friday, April 9, 2010

Life Insurance Applications-March Madness!!

MIB (Medical Information Bureau) just released the March index which reflects life insurance application trends (insurance industry in-total) and it had some surprisingly good news. There was an increase in life insurance applications (+2.4%) "year over year" ages combined. Interestingly, compared to prior years, year-over-year growth in March is atypical and has not been seen in over six years.

Applications based upon age reflected lack of growth in ages 0-44, however ages 45-59 were up +4.6% over prior years and there is a continued rise in senior applicants over the age of 60 with an astounding +15.5% year-over-year. This trend in growth in the 60+ market has been seen since April of 2007.

For those of us that focus on senior markets, it is further verification that our focus is not misplaced!

Quote of the Day:
Aging is not 'lost youth' but a new stage of opportunity and strength
Betty Friedan (1921-2006)
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